Inspired by Strunk & White's The Elements of Style, this elegant, short reference is the perfect guide for screenwriters and creative artists looking to succeed as industry professionals. Readers will quickly understand the laws that govern creativity, idea-making, and selling, and learn how to protect themselves and their works from the legal quagmires they may encounter. Written by an unrivaled pair of experts, John L. Geiger and Howard Suber, who use real-life case studies to cover topics such as clearance, contracts, collaboration, and infringement, Creativity and Copyright is poised to become an indispensable resource for beginners and experts alike.
|Publisher:||University of California Press|
|Edition description:||First Edition|
|Product dimensions:||5.50(w) x 8.25(h) x 0.60(d)|
About the Author
John L. Geiger is a screenwriter and intellectual property attorney in Los Angeles with thirty-plus years of litigation and transactional experience representing a broad variety of entertainment professionals including screenwriters, producers, directors, and actors. Howard Suber has taught generations of screenwriters, directors, producers, and film scholars during his more than fifty years at UCLA’s celebrated film school. He has also been a consultant and expert witness for Hollywood studios and networks on copyright and creative control matters.
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Free for the Taking
What You Can Steal from Others, and What Others Can Steal from You
We believe that the [writer's] argument rests on a misunderstanding of the nature of the protection afforded by copyright law. It is well established that, as a matter of law, certain forms of literary expression are not protected against copying.
United States Supreme Court, Berkic v. Crichton, 1985
We are not merely being provocative when we use the word "steal" in the title of this chapter. All too often, "stealing" is what creators feel they'd be doing if they read or see something somewhere and then use it themselves without getting permission. Correspondingly, when someone else takes something of ours, too often we say, "They've stolen my stuff!" Copyright law is not simply limiting; it is also liberating. Writers often unnecessarily constrict their creativity, thinking "I can't do that" because of copyright law. But you are freer than you think.
WORKS IN THE PUBLIC DOMAIN
Perhaps the easiest way to understand public domain is to think of it as the opposite of copyright. Any work not protected by copyright is within what is referred to as the public domain. In this chapter, we discuss the major categories of public domain materials that are free for the taking by you:
Expired copyrights Facts/nonfiction News and history Ideas
Scènes à faire Fair use of copyrighted works
Copyright protection does not last forever. Instead, protection is granted for a limited time, as set by statute. When copyright protection expires, the work then falls into the public domain and becomes free for anyone and everyone to use.
For reference or a refresher on the rules of copyright, see appendix A, "Copyright Fundamentals."
We periodically see remakes of movies based on classic works of literature. That's partly because those classics have fallen into the public domain. Any work by a deceased author first published before 1923 is in the public domain and is free for the taking. And that's most of the works that literature professors would call "classics."
For example, here's a sampling of two classics we see repeatedly:
Romeo and Juliet (William Shakespeare, 1597)
1936 — Leslie Howard (Romeo), Norma Shearer (Juliet), John Barrymore (Mercutio)
1954 — Laurence Harvey (Romeo), Susan Shentall (Juliet), Flora Robson (Nurse)
1968 — Leonard Whiting (Romeo), Olivia Hussey (Juliet), John McEnery (Mercutio)
1976 — Christopher Neame (Romeo), Ann Hasson (Juliet), Laurence Payne (Capulet)
1996 — Leonardo DiCaprio (Romeo), Claire Danes (Juliet)
2014 — Orlando Bloom (Romeo), Condola Rashad (Juliet), Donté Bonner (Sampson)
Great Expectations (Charles Dickens, 1860)
1934 — Henry Hull (Magwitch), Phillips Holmes (Pip), Jane Wyatt (Estrella)
1946 — John Mills (Pip), Valerie Hobson (Estella), Tony Wager (Young Pip)
1974 — Michael York (Pip), Sarah Miles (Estella), James Mason (Magwitch)
1998 — Ethan Hawke (Pip), Gwyneth Paltrow (Estella), Hank Azaria (Walter Plane)
1999 — Ioan Gruffudd (Pip), Justine Waddell (Estella), Charlotte Rampling (Miss Havisham)
2012 — Toby Irvine (Young Pip), Ralph Fiennes (Magwitch), Jason Flemyng (Joe Gargery)
2013 — Jack Ellis (Jaggers), Christopher Ellison (Magwitch), Paula Wilcox (Miss Havisham)
All of these filmmakers have "stolen" from the original stories of Shakespeare or Dickens. The approaches and tonality may be different, but the underlying story is the same. That's because works by Shakespeare were never under copyright statutory protection, and works by Dickens have all fallen out of copyright protection.
Currently, the United States copyright protection period is from the date of creation through the life of the author plus another seventy years.
How do you know if a copyright has expired? For Shakespeare and Dickens and anyone else who published and passed away so long ago, you don't need to worry or even do the math.
But what about for more recent authors, for example, twentieth-century novelists? You need to do a copyright search. Find the date of original publication, and then determine what the copyright duration was under the law at that time. Then do the math. For more about the changes (i.e., increases) in the duration of copyright protection in the information age, see appendix A, "Copyright Fundamentals."
If you're really concerned, you could engage the services of a lawyer for an hour or so to do this analysis for you, and then have them give you a written opinion letter confirming that the work is no longer under copyright protection.
For more, see the section about the movie Treasure Planet in chapter 7, "Confessions of an Expert Witness."
FACTS/NONFICTION Facts are in the public domain, and they are free for the taking.
The world is full of facts, and we don't just mean physical properties. When was the last time you saw a mathematical equation with a copyright notice on it? That's because the equation is a fact (or at least the author claims it's a fact).
Works published by the United States government are in the public domain because they are expressly excluded from copyright protection. The government is not in the business of writing fiction. (Individual politicians may very well be, but the institution as a whole is not!) Moreover, government writing is done using our tax money. We taxpayers — the public at large — are the patrons. Public patrons, public domain.
The federal government writes training manuals, informational pamphlets, and other such pragmatic nonfiction. And the government is the publisher of the transcripts from court proceedings (which, as you might imagine, can be very fertile ground for story material).
For storytelling purposes, the most useable facts typically are those involving real events and real people. Perhaps the two biggest categories of factual works are biography (true life) and news and history (true events).
Biography — and biopics — are discussed in chapter 2, "Clearance Required."
NEWS AND HISTORY
News is the factual reporting of current events. History is the factual reporting of past events.
We can hear you grumbling from here! You say, "But news is sensationalized to attract an audience, history is written by the winners, and there is 'fake news' all over the place." We don't want to delve into a philosophical discussion about the nature of facts; that is, the reporting of an event is tainted by the subjectivity of the reporter, and therefore calls into question whether there are any purely true facts. People have argued over these issues for at least 2,500 years and we don't expect we could resolve the debate.
For copyright purposes, a current or past event is free for the taking, no matter whose version you believe, and even if we don't have complete agreement on what the event is.
Even speculative ideas about history are, for copyright purposes, the same as historical facts. That's because the speculation is presented as if it were history. When you speculate about history, what you conclude is not protectable. You can only protect how you say it. For more, see the section on Amistad in chapter 7, "Confessions of an Expert Witness."
Sometimes the writer wants people to believe they've uncovered the truth ("the facts") about an event. But the writer can't have it both ways — if the story is claimed to be factual, then it is in the public domain and free for the taking. For more, see the section on estoppel in chapter 5, "Copyright Infringement."
Coincidentally, in recent years we both have been consulted by different writers with this same problem: The writer pitches a project based upon a historical figure and a historical event to a major director. The director ultimately passes. But later, the writer learns that the director has committed to do a film on the same specific historical event, but the focus will be on a different character.
Something just doesn't seem right. Despite the "pass," it seems like that pitch was really in the chain of project development, especially if the director was not previously considering — or even aware of — the historical event.
But this is not a copyright issue. If anything, it comes under implied contract and idea theft. More about that in chapter 4, "Selling to Others and Implied-in-Fact Contracts." This is a strategic problem for the screenwriter as much as a legal one.
IDEAS: "FREE AS THE AIR"
Copyright law does not protect ideas. Indeed, the Copyright Act expressly rejects protection of ideas:
In no case does copyright protection for an original work of authorship extend to any idea ... regardless of the form in which it is described, explained, illustrated, or embodied in such work.
Further, the courts have repeatedly echoed that "ideas are free as the air," so you simply cannot copyright an idea. But neither can you steal one.
In chapter 4, "Selling to Others," we discuss the concept of idea theft. This is somewhat of a misnomer, because the actionable wrong is not the so-called theft, but rather the violation of an express or implied contractual promise to compensate the writer for any ideas they pitch that are actually used. More about this later. But in the absence of a contract (i.e., you have an express non-disclosure agreement or you're in a pitch meeting or other business context that suggests an implied contract), then your ideas are indeed free for the taking under the Copyright Act.
But What Is an Idea?
It is commonly said that ideas are a dime a dozen — often by someone who's never had a good one. If, however, you look at the world's art, invention, scientific discovery, religion, politics and ideology, you will find that what is true for dramatic storytelling is true for all forms of human expression — they are based on quickly communicated, vivid, and memorable ideas.
This is not to suggest that ideas need to be dumbed down. Rather, it is to recognize that the ability to express concepts quickly, simply, and vividly has always been one of the core principles of effective communication. It is not always possible to convey the essence of a story simply, succinctly, and vividly, but it's much more possible than many people think. The inability to do so often stems from not having thought enough about what's really important in a story.
What have sometimes been called "high concepts" are often good examples of what we mean by "story ideas." That is, the idea is not some vague statement like "all men should be brothers" or "life's a bitch," but is instead a concrete juxtaposition of elements that yield an enticing, often unique plot or character element. "Arnold Schwarzenegger and Danny DeVito are twins," the one-line pitch that reputedly led to the very successful film Twins (1988), is a classic example. A more recent example is Spike Lee's Blackkklansman (2018) — "Black man infiltrates Ku Klux Klan."
It's often a story idea that an aggrieved writer claims to have invented, and they are outraged when others use the same idea. Yet upon closer examination and analysis, it is usually evident that one can list half a dozen famous films that contain the same elements the aggrieved writer is claiming to have uniquely invented.
Writers may believe that they've created something entirely new because they have consumed preexisting material or works but forgotten the source. Or they may not even be aware that what they thought of has already been thought of by someone else. In practice, the effect is the same.
But copyright is not granted because you created something new. It's granted because the something was created by you. For more on this, see appendix A, "Copyright Fundamentals."
Free Ideas (Copyright) versus Idea Theft (Contract)
There is federal copyright law, the law of literary and intellectual property. But there is also state contract law, the law of consensual agreements. Although ideas are not treated as protected intellectual property under federal copyright law, in certain situations, they may be protected under state contract law.
In certain contexts — typically a formal pitch meeting in production offices — parties can be found to have entered into an agreement with each other to protect any ideas that are disclosed and pay for any ideas that are used. This applies even if nothing has been written down. That is, the agreement need not be in writing, or even expressed.
The agreement could be voiced, but typically it is unspoken and implied by the business context. It is understood that you are there to try to sell, and that the other party is there to (maybe) buy. If you are pitching to a producer or executive, it is this industry practice and understanding that establishes an implied contract.
But the protectable right in these situations does not spring from the idea itself. The idea is unprotected unless and until a protectable right is created by a contract, whether express or implied.
Free as the air.
For more about idea theft, see chapter 4, "Selling to Others."
Idea versus Expression
There is a crucial difference between an idea and the expression of an idea.
The problem, though, is that any written text (synopsis, treatment, or script) could be a varying mix of unprotected ideas and protectable expression. As we've seen, ideas are not protected under copyright law. So the general subject matter of your synopsis, treatment, or spec script is an unprotectable idea, even though it has been expressed in writing.
Expression is what copyright law protects. Certainly the verbatim copying of your synopsis, treatment, or script without your permission would be a prohibited infringement under copyright law. But the threshold for infringement is much lower than that for verbatim copying or, as some courts call it, "literal appropriation."
The courts recognize that there is a continuum from specific verbatim expression (protected) to general subject matter or idea (unprotected). But there is no bright-line test. Each case is different and must be examined on its own merits: "If there is substantial similarity in ideas, then [a judge or jury] must decide whether there is substantial similarity in the expressions of the ideas so as to constitute infringement."
This analysis is also known as the Abstraction Test. Quite ironic, since the test itself is somewhat abstract in its articulation and application. The concept is that the specific is more protectable than the general.
This is consistent with another concept in copyright law, namely Scènes à faire.
SCÈNES À FAIRE
Scènes à faire is a structural concept. A French phrase used in discussing principles of drama, it literally translates to "scenes which must be done." (A gun placed in a drawer in act 1 had better lead to a shooting in act 3.)
Scènes à faire is material that appears often enough in a particular type of work or genre that the material is truly commonplace. Such material can include plot, character, sequence, and setting — many of the same categories that an expert looks at when analyzing substantial similarity. (More on this in chapter 5, "Copyright Infringement.")
A western with a reluctant hero, a gang of villains, a ticking clock, a bar fight, a chase, an ambush, an escape, and a one-on-one final showdown is not copyright infringement. It is simply following the conventions of the genre, and you cannot copyright a convention. A film noir set in the big city, with an underlying crime, a femme fatale, an innocent woman, and a conflicted male lead with a past that has come back to haunt him and who manages to stay one step ahead of law enforcement but one step behind the villains is not copyright infringement. It is simply following the conventions of the genre. No one can own them.
You Probably Didn't Make Up Your Story
If your story is not based upon news, history, biography, facts, or a published work with an expired copyright, then where did it come from? Although some writers will say "I made it all up," such a statement is likely to reveal naivete and a lack of knowledge of the history of their art form.
Western drama has been around for 2,500 years, and if Aristotle, whose study of tragedy is still used in basic dramatic writing courses, were to see films opening in our local multiplexes this week, he would recognize the continuities with the plays he talked about. Over 75,000 feature films have been released in the United States, the vast majority of them adhering to Aristotelian principles. Whether a film's creators intend it or even realize it, their creations are to a large extent the fruit of a tree that was planted at least two thousand years earlier. The modern writer is standing on the shoulders of literary conventions, scènes à faire, genre, and genre expectations.(Continues…)
Excerpted from "Creativity and Copyright"
Copyright © 2019 John L. Geiger and Howard Suber.
Excerpted by permission of UNIVERSITY OF CALIFORNIA PRESS.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
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Table of Contents
1 Free for the Taking: What You Can Steal from Others, and What Others Can Steal from You 4
2 Clearance Required: What You Do Need Permission to Use 21
3 Collaboration 36
4 Selling to Others and Implied-in-Fact Contracts 55
5 Copyright Infringement 68
6 Your Legal Team 115
7 Confessions of an Expert Witness: Free for the Telling 133
Epilogue: Creativity and Copyright 149
Appendix A Copyright Fundamentals 157
Appendix B Collaboration Problems 173