Creativity for Scientists and Engineers: A practical guide

All scientists and engineers are creative – you wouldn’t be a scientist or engineer if you weren’t. But can you be even more creative? Do you know how to develop creativity in those who are less confident? And how to build a team culture in which creativity flourishes? If those questions spark interest, then this book is for you. Presenting pragmatic and powerful processes for generating ideas, and for distinguishing good ideas from weak ones, the book explores the fundamental first princip...