Creativity in the Imagination Age: Theories, Practice and Application

In the imagination age, organizations need to harness the power of creativity and innovation in order to survive and thrive. Grounded in academic and applied research, this book offers invaluable insights into these concepts from an interdisciplinary perspective. Through compelling narratives, the author critically discusses the theories and models that will empower the thinking of researchers, entrepreneurs and leaders. Revealing how the fourth industrial revolution can put our creative mi...