Crisis Ready: Building an Invincible Brand in an Uncertain World
Hardcover
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BUILD AN INVINCIBLE BRAND IN THIS UNCERTAIN WORLD
The potential risks in modernday business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in real time.
No matter your level of security, due diligence, or control, the reality is that we live ...


