Croc: How I Invented the World's Most Popular Shoe, became a Massive Success, and Nearly Destroyed Myself---in 15 Easy Lessons

Lessons on life and business you are guaranteed to find nowhere else.

The true, larger-than-life story of George “Boe” Boedecker, his fire to succeed, his “don’t just break the rules but make up new ones” attitude, his partners, his light bulb moment, the ridiculous origin story (of both shoe and man), and then the explosion (in more ways than one) of Crocs.

This is a modern-day ‘Big Fish’ tale of lovers and haters, rivals and thieves, the hard partying, the strongest man in the world and the...