Cross-Cultural Human-Computer Interaction and User Experience Design: A Semiotic Perspective

The semiotic perspective of Human-Computer Interaction (HCI) can give you insight into values, beliefs, and reference systems of the users that often go unnoticed when using traditional HCI approaches. Cross-Cultural Human-Computer Interaction and User Experience Design: A Semiotic Perspective focuses on the semiotic approach in product, services, and system design, and emphasizes the semiotic and linguistic aspects in HCI and user experience (UX). The book shows you how to leverage these i...