Crusade for Your Art: Best Practices for Fine Art Photographers

by Jennifer Schwartz

Overview

Crusade For Your Art: Best Practices for Fine Art Photographers gives you the tools to take your fine art photography career by the reins and thoughtfully and purposefully develop a plan to get you where you want to go.  Learn how to tighten your work, develop your brand, identify goals and a plan for your photography, and strategically launch your project. With insight and instruction on every aspect of the fine art photography world, as well as contributions by more than twenty-five top industry curators, gallerists, editors, and photographers, this guide gives you all the tools you need to make your mark on the art world.

Product Details

ISBN-13:	9780991277919
Publisher:	Crusade for Art
Publication date:	03/01/2014
Sold by:	Barnes & Noble
Format:	eBook
Pages:	138
File size:	671 KB

About the Author

Jennifer Yoffy Schwartz is a publisher, photographer, and arts advocate based in Atlanta, Georgia. She is the founder/publisher of Yoffy Press, which publishes photobooks you need to own. She is also the creator/director of Crusade for Art, a non-profit organization focused on cultivating demand for art, specifically fine art photography. Jennifer owned a fine art photography gallery in Atlanta (Jennifer Schwartz Gallery) for five years, showcasing the work of emerging photographers. She also created the online project, The Ten, and was the co-creator of Flash Powder Projects. In the spring of 2013, she traveled around the country in a 1977 VW bus, engaging audiences with photography. Her book, Crusade For Your Art: Best Practices for Fine Art Photographers was published in March 2014. The follow-up publication, Crusade For Your Audience: Finding and Cultivating Art Collectors, was released in 2017.

Table of Contents

Contents

Introduction.................................................................. 1

Making the Work.......................................................... 3

Bodies of Work.......................................................... 3

Stages of Fine Art Photographers............................... 4

Context...................................................................... 7

Residency Programs................................................... 9

Set the Stage................................................................ 13

Edit and Sequence.................................................... 13

Artist and Project Statements................................... 16

Sizing, Editioning, and Pricing Work...................... 29

Branding.................................................................. 37

Website................................................................... 41

Social Media............................................................. 47

Identifying Goals and a Plan for Your Work............... 55

Exhibition: Non-Commercial Venues...................... 56

Exhibition: Commercial Venues.............................. 60

Gallery Representation............................................ 60

Exhibition proposal.................................................. 67

Calls for Entry.......................................................... 70

Contests................................................................... 71

Online Venues......................................................... 73

Selling Your Work Online....................................... 74

Publication............................................................... 77

Museum Collections................................................ 86

From Goals to Action.................................................. 89

Portfolio Reviews.................................................... 89

A More Targeted Approach..................................... 99

Funding Your Work.............................................. 100

Conclusion................................................................ 111

Online Photography Blogs and Magazines................. 113

Portfolio Review Programs........................................ 115

Contributors.............................................................. 117

Thank you................................................................. 121

About the Author  .................................................... 123