Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

by Gary Vaynerchuk

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Overview

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

Product Details

ISBN-13: 9780062674678
Publisher: HarperCollins Publishers
Publication date: 01/30/2018
Pages: 288
Sales rank: 49,439
Product dimensions: 6.00(w) x 9.10(h) x 1.10(d)

About the Author

Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.

Table of Contents

Introduction 1

Part I Get Pumped

1 The Path Is All Yours 13

2 What (Still) Matters 29

3 The Eighth Essential-Content 77

4 What's Stopping You? 97

5 The Only Thing You Need to Give Yourself to Crush It 120

Part II Create Your Pillar

6 First, Do This 135

7 Get Discovered 139

8 Musically 143

9 Snapchat 157

10 Twitter 177

11 YouTube 191

12 Facebook 209

13 Instagram 223

14 Podcasts 235

15 Voice-First 245

Conclusion 261

Acknowledgments 265

Notes 267

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