Crystallizing Public Opinion

First published in 1923, Crystallizing Public Opinion is the landmark work that effectively invented the modern field of public relations. Written by Edward Bernays - nephew of Sigmund Freud and one of the most influential figures in twentieth-century American business and politics - this groundbreaking book introduced the world to the concept of the "public relations counsel" as a distinct and essential professional role. Drawing on psychology, sociology, and his own experience shaping pub...