Cultivating Corporate Innovation: Case Studies on Internationally Successful Corporations

"Innovation," over the last years, has become one of the most used terms in corporate practice and management theory. Companies hardly have an alternative to constantly fostering innovation if they want to survive in the long run. In order to achieve constant willingness and capacity for innovations, taking along employees on this path, establishing transparency about the necessity of innovation, and creating the framework conditions for creative, motivated performance with the help of corp...