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Cultural Change from a Business Anthropology Perspective
By Jo Aiken (Contribution by), Russell Belk (Contribution by), Arundhati Bhattacharyya (Contribution by), Elizabeth K. Briody (Contribution by), Henry D. Delcore (Contribution by), Dominique Desjeux (Contribution by), Emilie Hitch (Contribution by), Ma Jingjing (Contribution by), Maryann McCabe (Contribution by), Christine Miller (Contribution by), U. Ejiro O. Onomake (Contribution by), Kevin M. Newton (Contribution by), Angela Ramer (Contribution by), Marijke Rijsberman (Contribution by), Patricia Wall (Contribution by), Jennifer Watts-Englert (Contribution by), Margaret H. Szymanski (Contribution by), Shane Pahl (Contribution by), Maryann McCabe (Editor), Elizabeth K. Briody (Editor)
eBook
$135.00
By Jo Aiken (Contribution by), Russell Belk (Contribution by), Arundhati Bhattacharyya (Contribution by), Elizabeth K. Briody (Contribution by), Henry D. Delcore (Contribution by), Dominique Desjeux (Contribution by), Emilie Hitch (Contribution by), Ma Jingjing (Contribution by), Maryann McCabe (Contribution by), Christine Miller (Contribution by), U. Ejiro O. Onomake (Contribution by), Kevin M. Newton (Contribution by), Angela Ramer (Contribution by), Marijke Rijsberman (Contribution by), Patricia Wall (Contribution by), Jennifer Watts-Englert (Contribution by), Margaret H. Szymanski (Contribution by), Shane Pahl (Contribution by), Maryann McCabe (Editor), Elizabeth K. Briody (Editor)
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This book offers keen insight and useful lessons underscoring the value of practice to theory. Conceived by two anthropologists who lead consulting practices, McCabe and Briody selected contributors to explore how cultural change happens in a variety of consumer and organizational contexts. The 12 case studies illustrate the explanatory potential and the problem-solving strengths of assemblage theory, and the role of human agency in provoking cultural change. The case studies are compelling...
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