Cultural Spaces in International Business: Theories and Applications

Culture studies in international business are passing through difficult times of scrutiny and critique. This is due to the fact that the paradigms, approaches, and methods used so far to study culture have been limited in their scope. For several decades now, approaches that consider national cultures and geo-ethnic origins of interacting individuals have dominated management literature.

This book distinguishes itself from other books on Culture in International Business (CIB) studies in two...