Culture and the Individual: Theory and Method of Cultural Consonance

Winner of the 2019 Society for Anthropological Sciences Book Prize

This book engages with the issue of how culture is incorporated into individuals' lives, a question that has long plagued the social sciences. Starting with a critical overview of the treatment of culture and the individual in anthropology, the author makes the case for adopting a cognitive theory of culture in researching the relationship. The concept of cultural consonance is introduced as a solution and placed in theoretic...