Culture Brand: A Proven Framework for Building a Culture That Wins

Results follow behavior.

Behavior follows culture.

So who is leading your organization's culture?

Culture is already shaping your organization-either by design or by default. An unhealthy culture can sabotage even the best strategy. A strong, healthy, winning culture can forge unstoppable teams that deliver results.

In Culture Brand, leadership consultant Jay Raines gives leaders a practical framework for intentionally designing organizational culture-the behaviors and shared language that shap...