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CUSTOMER ADOPTION REIMAGINED: STRATEGIES TO WIN EARLY ADOPTERS AND DRIVE MARKET SUCCESS

By Berkley Baker
Paperback
$24.99
By Berkley Baker
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Customer Adoption Reimagined delivers a powerful blueprint for founders, innovators, and changemakers seeking to overcome one of the most overlooked hurdles in innovation: early-stage customer adoption. Rather than focusing on product development or fundraising, Berkley A. Baker zeroes in on the real-world complexities of getting new ideas to stick--revealing that success lies not just in innovation, but in alignment. At the heart of this book is the CFOSS(R) framework, a five-dimensional m...

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