Customer-Centric Marketing: Supporting Sustainability in the Digital Age

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast—paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer—Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to impr...