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Customer Data and Privacy: The Insights You Need from Harvard Business Review
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Collect data and build trust.
With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust?
Customer Data and Privacy: The Insights You Ne...