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Customer Involvement in New Service Development

By Mathies Pohl
eBook
$18.81
By Mathies Pohl
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Seminar paper from the year 2006 in the subject Business economics - General, grade: 1,3, European Business School - International University Schloß Reichartshausen Oestrich-Winkel, course: Seminar Wintersemester 2006, language: English, abstract: 'There are three kinds of companies; those that simply ask customers what they want and end up as perpetual followers; those that succeed for a time in pushing customers in directions they do not want to go; and those that lead customers where the...

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