Customer Lessons for Product Managers: Techniques for Product Managers to Better Understand What Their Customers Really Want

In the end, it all comes down to what your customer wants to tell you about your product. However, how many of us have been taught how to listen to our customers?

What You'll Find Inside:

• LET'S GO VISIT THE CUSTOMER, PRODUCT MANAGER
• ARE ANGRY CUSTOMERS A PRODUCT MANAGER'S BEST FRIEND?
• CUSTOMER LED NEW PRODUCT DESIGN: NOTES FROM THE FIELD
• YOUR CUSTOMERS ARE IDIOTS & YOU NEED TO TELL THEM WHAT TO DO

If only it was as easy as having our potential customers pick up the phone to give us a call ...