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Customer Relationship Management in the Digital Age

By G. Shainesh, Jagdish N. Sheth, Varsha Jain
eBook
$80.99
By G. Shainesh, Jagdish N. Sheth, Varsha Jain
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Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape.

It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences and drive loyalty across diverse industries and markets. Building upon existing literature, this guide offers a holistic approach that bridges theory and practice, making complex CRM concepts accessible to a wi...

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BusinessMarketing & SalesPublic RelationsCustomer Service