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Customer Relationship Management Systems Handbook

By Duane E. Sharp
eBook
$165.00
By Duane E. Sharp
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This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The...

Categories

BusinessComputersManagement & LeadershipEnterprise Computing SystemsManagement - General & MiscellaneousCustomer Relationship Management - Enterprise Computing