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Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Companies in the World

By Robert L. Shook, C. Britt Beemer
Hardcover
$47.00
By Robert L. Shook, C. Britt Beemer
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Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Customer Rules, C. Britt Beemer, a leading consumer research and marketing consultant, and bestselling

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BusinessManagement & LeadershipMarketing & SalesLeadershipCustomer ServiceIndustrial Management