Customer Value Starvation Can Kill: Prevention and Cure

Read Customer Value Starvation Can Kill, and make life easier for your customers and yourself, and win in the marketplace!!

Customer value starvation is a common disease in companies, both small and large - which is difficult to diagnose. It is a silent killer, like many cancers. By the time it is diagnosed, it is generally late, sometimes, too late!

Mahajan and Vieira have put their expertise together to show how companies overlook value starvation. This causes irritation and frustration to ...