Customer Worthy: How and Why Everyone in Your Organization Must Think Like a Customer

Recommended for chief information officers, chief operating officers, CMOs, marketing directors, brand managers, marketing operations managers, and customer experience managers.
Your company’s internal measurements might look fine but customer and contact flow may reflect disengaged and indifferent customers. The result is revenue decline and business erosion.

Companies that cannot monitor contact data are continually surprised by revenue shortfall, inventory outages, cost overruns, and dimin...