"Dancing Through the Digital Revolution is a playbook for marketing and advertising professionals"- Linda Thaler Kaplan
Digital marketing and communications can be a confusing industry; one that is continually changing and evolving, making it hard to keep up with new technology, methodologies and what is currently working.
'Author Danny Flamberg, one of America's most respected practitioners of digital communications, cuts through vague terms and marketing hype, which will help both newcomers and seasoned veterans in the marketing and media industry find clarity, understanding, valuable insights and advice. A superb writer, Flamberg uses piercing intellect and vivid storytelling to splinter the gushing firehose of modern marketing into small streams of valuable and actionable insight. 'DancingThrough the Digital Revolution' will help you take the right steps in your digital marketing journey.' - Jerry Bernhart
The book is a compilation of witty, insightful essays including:
•Loyalty is a Function of Love & Money
•Customer Experience According to Chef Bouley
•5 Deadly Lead Generation Sins
•You Are Your MarTech Stack
•Why MadMen Aren't Embracing MathMen
•Does Social Media Work?
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About the Author
Danny Flamberg, is a veteran marketing and advertising strategist and practitioner working with leading, insurgent and start-up brands in the US, Canada, Europe, South America, Asia and the Middle East. An early digital pioneer, he has been blogging as The Manhattan Marketing Maven since the early days of the digital revolution in the late 1990s building a reputation and following as a digital thinker, innovator and strategist. A principal and Omnichannel Marketing Leader at Opera Solutions, he has been EVP Managing Director at Publicis, Vice President of Global Marketing at SAP, Senior Vice President and Managing Director at Digitas and CMO of CellularOne, and 1-800-Mattress. With extensive experience designing direct consumer engagements, CRM acquisition and retention campaigns, loyalty programs and using big data to predict and model behavior, he has created measurable income and incremental value for many clients. Danny has worked in almost every industry developing tactical innovations and pioneering strategies for online media and database, mobile and social media marketing. He earned an A.B, an M.A. and a Ph.D. in econometrics at Columbia University.