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Data Analytics in Marketing, Entrepreneurship, and Innovation

By Mounir Kehal (Editor), Shahira El Alfy (Editor)
Hardcover
$140.99
By Mounir Kehal (Editor), Shahira El Alfy (Editor)
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Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks...

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ComputersDatabase ManagementDatabases - General & Miscellaneous