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Data-Driven Customer Engagement: Mastering MarTech Strategies for Success
By Ralf Strauss
eBook
$54.99
By Ralf Strauss
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Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights and practical strategies. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practices...
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