Data-Driven Innovation: Why the Data-Driven Model Will Be Key to Future Success

Today, innovation does not just occur in large and incumbent R&D organizations. Instead, it often emerges from the start-up community. In the new innovation economy, the key is to quickly find pieces of innovation, some of which may already be developed. Therefore, there is the need for more advanced means of searching and identifying innovation wherever it may occurs.

We point to the importance of data-driven innovation based on digital platforms, as their footprints are growing rapidly an...