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Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty
By Zontee Hou
Paperback
$45.99
By Zontee Hou
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WINNER: NYC Big Book Award 2025 Sales & Marketing
Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics.
To break through the noise, marketers today need to be hyperrelevant to their customers. To do that takes data and a deep understanding of your audience. DataDriven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles of persuasion, behavioral econ...
Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics.
To break through the noise, marketers today need to be hyperrelevant to their customers. To do that takes data and a deep understanding of your audience. DataDriven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles of persuasion, behavioral econ...
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