Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence—based, they won't be believable or truly persuasive.

Understanding how to use data to build and tell stories is an increasingly important part of the modern—day marketers' toolkit. Stories centered on robust evidence and credible data can withstand challenges, provide meaning, offer insight and engage audiences.

This book is designed to plug the data ...