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Date Like A Brand: A Powerful Marketing Framework for Finding and Keeping the Love of Your Life
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One hundred years ago, our great-great-grandparents simply married the girl or boy next door. Compatibility and true love didn't always play into the equation. Today's expanded dating world should make finding the ideal partner easier than ever. Somehow, though, the task of finding the right mate has become more difficult instead.
Modern dating is a marketplace-one where attraction, perception, and positioning matter just as much as compatibility. Yet, most people approach dating with no rea...
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