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De BCG-matrix: theorieën en toepassingen: De sleutel tot portefeuillebeheer

By Thomas del Marmol, Nikki Claes (Translator)
eBook
$9.99
By Thomas del Marmol, Nikki Claes (Translator)
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Begrijp de essentie van de BCG growth-share matrix (ook bekend als de product portfolio matrix, portfolio diagram en Boston Consulting Group analyse) in slechts 50 minuten met dit praktische en beknopte boek. De BCG growth-share matrix is een krachtig strategisch instrument waarmee managers de sterren, cash cows, vraagtekens en honden in hun werkgebied kunnen identificeren, zodat ze slimmere investeringsbeslissingen kunnen nemen en hun middelen verstandig kunnen toewijzen. Dit boek biedt u ...

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