Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

by Geoffrey A. Moore Ph.D.

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Product Details

ISBN-13: 9781101218396
Publisher: Penguin Publishing Group
Publication date: 12/29/2005
Sold by: Penguin Group
Format: NOOK Book
Pages: 304
Sales rank: 741,760
File size: 2 MB
Age Range: 18 Years

About the Author

Geoffrey A. Moore, Ph.D. is an author and business consultant. He has consulted for such notable companies as Salesforce, Microsoft, Aruba, and Intel. He studied literature at Stanford University and the University of Washington. His works include Dealing with Darwin: How Great Companies Innovate at Every Phase of Their EvolutionInside the Tornado, and Escape Velocity. 

Table of Contents


Acknowledgments     vi
Preface to Paperback Edition: Dealing With Darwin, Two Years Later     xi
Preface: What This Book is About and How it Came to Be     xiii
Foundational Models     1
The Economics of Innovation     5
Innovation and Category Maturity     13
Cisco's Product Portfolio     20
Innovation and Business Architecture     29
Cisco's Business Architecture     49
Managing Innovation     57
Types of Innovation     61
Managing Innovation in Growth Markets     73
Cisco Innovating in Growth Markets     100
Managing Innovation in Mature Markets     110
Cisco Innovating in Mature Markets     159
Managing Innovation in Declining Markets     168
Cisco Innovating in Declining Markets     183
Managing Innovation in Your Enterprise     192
Managing Inertia     201
Extracting Resources from Context     209
Cisco and Core/Context Analysis     226
Repurposing Resources for Core     235
Cisco and Resource Recycling     248
Managing Inertia in Your Enterprise     256
Glossary     261
Index     275

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