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Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture
By Beau Fraser, Bill Schwab, David Bernstein
Narrated by: Johnny Heller
Unabridged — 4 hours, 10 minutes
Audiobook
$11.99
By Beau Fraser, Bill Schwab, David Bernstein
Narrated by: Johnny Heller
Unabridged — 4 hours, 10 minutes
Not eligible for purchase using B&N Audiobooks Subscription credits
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Three award-winning advertising executives prove that in business, Sacred Cows deserve to die.
Don't get us wrong. While the authors have nothing against cows in general-they love steak-they do have a problem with Sacred Cows. Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. For example:
-Always Trust Your Research. BANG. Research should be used to demystify decisions, not make them for you.
-The ...
Don't get us wrong. While the authors have nothing against cows in general-they love steak-they do have a problem with Sacred Cows. Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. For example:
-Always Trust Your Research. BANG. Research should be used to demystify decisions, not make them for you.
-The ...
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