Deep Customer Value: So gestalten Sie Angebote und Verträge in digitalen Kundenbeziehungen profitabel | Barnes & Noble®

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By Kai Zimmermann, Frank Pensel

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Overview

Dieses Buch zeigt, wie mit zentralen Wertsteuerungsinstrumenten die Profitabilität und Haltbarkeit der Kundenbeziehung in digitalen Vertragsverhältnissen deutlich verbessert werden kann. Wundern Sie sich über die Volatilität der Kundenentscheidungen, obwohl Sie immer neue Angebote erstellen, Aktionen machen, Rabatte geben? Ärgern Sie sich über rein mengenorientiertes Denken im Vertrieb? Stellen Sie sich oft die Frage, was die Profitabilität Ihrer Vertragsbeziehungen wirklich ausmacht?

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Editorial Reviews

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