Deep Mediatization: Concepts and Transformations in Communication

Mediatization refers to a process in which mass media influences other sectors of society such as politics, business, culture, entertainment, sports, religion and education. Development of technologies such as newspapers, radios, televisions, Internet and interactive social media has been instrumental in shaping the process of mediatization. Deep mediatization refers to an advanced stage of mediatization in which all the elements of the social world are deeply related to digital media and r...