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Defining Fandom

By Henry Jenkins, Robert V Kozinets
Paperback
$17.99
By Henry Jenkins, Robert V Kozinets
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Welcome to fandom studies, the analysis of mass culture passion that is remaking society. In Defining Fandom, two of the world's leading experts on the topic deliver a rich, inclusive, and global analysis of fandoms as contemporary sites of desire and power. From sports arenas to comic conventions and from music festivals to online gaming worlds, brand communities, virtual consumer culture formations, and much more, this book series uncorks the commercial and cultural strategies that make c...