Demonstrating To Win!: The Indispensable Guide for Demonstrating Complex Products

Demonstrating To Win!: The Indispensable Guide for Demonstrating Complex Products

by Robert Riefstahl

Paperback

$24.99
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Product Details

ISBN-13: 9780615477091
Publisher: Demonstrating To WIN!
Publication date: 07/20/2011
Pages: 344
Sales rank: 746,055
Product dimensions: 8.80(w) x 5.90(h) x 0.80(d)

About the Author

Robert (Bob) Riefstahl sold and demonstrated complex technology solutions for more than 20 years. As a sales executive he witnessed hundreds of presentations and demonstrations. He became keenly interested in demonstration techniques as he watched some demos soar while others failed. The question was "what differentiates a good demonstration from a poor one?" This book breaks the code and answers that question.

Bob is considered an expert by other sales and demonstration professionals because of his dedication to research and analysis of every aspect of complex solution demonstrations. He has successfully delivered motivational and tactical speeches and workshops in over 25 countries across the globe. Bob's firm 2WIN! Global is headquartered in Colorado Springs, Colorado, U.S.A.

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