Demystifying Business Celebrity

Business celebrities such as Bill Gates, Richard Branson and Rupert Murdoch are among the most widely recognised, admired and sometimes even vilified individuals in the world. Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain.

Business celebrities have been around for as long as big business itself, but this is the first book to provide a systematic ex...