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Desi Disruptors: Timeless Lessons from Iconic Indian Brands

By Vispy Doctor, Vikrant Pande
eBook
$14.99
By Vispy Doctor, Vikrant Pande
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What makes a balm feel like a mother's touch?

How did a packet of noodles become India's comfort food?

How did a brand name become synonymous with a cure for a cold?

And why do some brands create categories while others merely compete?

Desi Disruptors is not a book about marketing jargon, boardroom presentations or boring management classroom lessons. This is a lively, insight-driven account of how some of India's most iconic brands-Vicks, Maggi, Whisper, Frooti, Tanishq, Jockey, Thums Up, Lens...