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Design Attitude

By Kamil Michlewski
eBook
$74.95
By Kamil Michlewski
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Design Attitude is a book for those who want to scratch beneath the surface and explore the impact design and designers have in organisations. It offers an alternative view on the sources of success and competitive advantage of companies such as Apple, where design plays a leading role. It sheds light on the cultural dynamics within organisations, where professional designers have a significant presence and influence. At its heart, the book asks a question: what is the nature of designers’ ...

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BusinessManagement & LeadershipStrategic ManagementStrategic Planning * General