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Design Offers People Brag About: Constructing Positioning, Perceived Value, and Client Advocacy Into the Core of Your Business Offer

By Sofia Lane
eBook
$8.99
By Sofia Lane
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Most offers are designed to convert. The most powerful ones are designed to be talked about. The distinction between an offer that merely closes and one that clients voluntarily advocate for is not accidental — it is the result of deliberate structural and positioning decisions embedded at the point of conception, not layered on afterward through marketing effort.

This book explores the dynamics behind offer design that generates genuine client enthusiasm — examining the patterns that distin...