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Design The Moment. Own The Culture: A Closer Look at One of the Most Iconic Campaigns of the Decade.

By Karma Alilè
eBook
$9.99
By Karma Alilè
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What does it take to build a campaign that stops the world?

In the spring of 2026, JAŸ-Z and RocNation executed one of the most sophisticated marketing campaigns in the history of entertainment for the 30 year Anniversary of the Reasonable Doubt album. From the brand collaborations, to multiple interactive experiences popping up all over NYC simultaneously, and everything in between. None of it was an accident.
This book decodes every decision.

Design The Moment. Own the Culture. is an interac...

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