Design Thinking for Food Well-Being: The Art of Designing Innovative Food Experiences

How can we design innovative food experiences that enhance food pleasure and consumer well—being? Through a wide variety of empirical, methodological, and theoretical contributions, which examine the art of designing innovative food experiences, this edited book explores the relationship between design thinking, food experience, and food well—being.

While many aspects of food innovation are focused on products' features, in this book, design thinking follows an experiential perspective to ...