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This is the eBook version of the printed book.
This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats.
The #1 secret to building powerful emotional connections into your products, services, and brand experiences.
Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aes...
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