Design Your Business: A Creative Pathway to Transforming Ideas into Successful Products

This actionable and lively guide helps aspiring entrepreneurs to acquire a designer’s mindset to transform ideas into successful products, and designers and technologists to identify entrepeneurial opportunities through a unique mix of product and business development toolkits.

Unlike other books focusing either downstream on the launch of a new venture or upstream on ideation and the acquisition of an entrepreneurial mindset, Design Your Business helps innovators to cross the chasm between ...