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Designed for Digital: How to Architect Your Business for Sustained Success

By Cynthia M. Beath, Martin Mocker, Jeanne W. Ross
Narrated by: Kitty Hendrix
Unabridged — 6 hours, 12 minutes
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By Cynthia M. Beath, Martin Mocker, Jeanne W. Ross
Narrated by: Kitty Hendrix
Unabridged — 6 hours, 12 minutes
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Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critica...