Designing Experiences

The term "experience" has already been adopted by a variety of companies: Adobe encourages the consumer to "make experiences your business" and Delta touts the "unique experience of flying with Delta." Experiences are the most important thing consumers get when they make a purchase, close a deal, or otherwise interact with a business. If they are positive, the client will certainly want to get them again, which means they will return to you and recommend you sincerely, with pleasure and for...