Designing for Behavior Change: Applying Psychology and Behavioral Economics 2nd Edition

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product.



In this updated edition, Stephen Wendel, head of behavioral science a...