Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
About the Author
Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has pioneered contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.
What People are Saying About This
Jeanne Liedtka and Tim Ogilvie wonderfully illuminate the kind of thinking that twenty-first-century organizations need to solve problems, innovate, and grow. And they give managers a wealth of hands-on tips and tools they can put to work right away. Penetrating insight, practical applicationsa terrific combination.
Designing for Growth is a well-crafted fusion of an inspired point of view and a coherent framework for understanding how practitioners can more effectively step up the innovation intensity for service and product development. It does so with an engaging voice and a light touch, rich in practical anecdotes and guidelines, yet avoids the drudgery of an academic methodology, by design.
The most powerful message in this book is its underlying premise: that business is ultimately a social activity performed by humans. With that framework, the authors build a compelling case for user empathy to improve ROI, and they deliver the tools to get you started.
Designing for Growth is for leaders who wish their organizations could grow faster but don't know how to do things differently. It translates what might seem an unexplainable 'creative' process into an accessible language and set of tools. There is no substitute for seeing and touching a tangible example of innovationand then discovering if people will buy it!
The best designers seem to have an almost magical gift for finding creative solutions to problems we didn't even know existed. This book teaches how to capture that magic and turn it into a problem-solving process that can create a better future for your customers and yourself.
It's time to demystify design and safely place design thinking alongside other tools used by successful practicing managers. As the authors so rightly conclude, 'Find a leader of innovation... and he or she has likely been practicing design thinking all along.' Add the stories and tools found in Designing for Growth (a very compelling read) to your leadership kit to insure innovation and organization renewal become part of your leadership portfolio.
This intelligent how-to follow-up to the first wave of popular design books will serve as a useful guide to going through a design project from start to finish.
One trait that sets leaders apart is their ability to turn vision into ideas and ideas into action. This utterly refreshing book zeroes in on the iterative dance between ideas and actionsometimes called design thinkingusing simple language and clear examples. If you feel like you've been stuck in your left-brain or not utilizing your creative edge to full capacity, consider this book your roadmap to creative nirvana!
This isn't a book of answers. It is a book of questions, of how to choose the best ones, and how to get customers and partners to answer them. That's the crux of design thinking. The simple organizing frameworkWhat is? What if? What wows? What works?is my new mantra for innovation and growth.
This book is a magic hat for managers. Reach inside and pull out value creation and inspiration for a process that used to be reserved for magicians of design and white rabbits.
This book slices through the design thinking fog to provide practical ways to use design methods to generate value for your organization.